If you’ve read a recent post of mine entitled the Design Process I showed my thoughts on developing a new logo for my website.
I must say however that no design process is complete without feedback and that is what I received after showing the initial design to some friends. The majority of feedback I received referred to the main focus of the design which are the A and I initials. The problem was that they were not clear in showing the concept of “Arthur Images” and therefore not easily grasped by the viewer.
With further brainstorming and some adjustments, I’ve developed a new design. The concept of a man holding a camera that is built with my initials illustrates my passion for photography; the colours symbolize the different cultures, people and landscapes I plan to document in my work; and finally the globe in the iris of the camera highlights my passion and desire for traveling the world.
Let me know what you think as I welcome your feedback. Just drop a comment below.